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Brazil study finds these cravings most likely to cause weight gain

Brazil study finds these cravings most likely to cause weight gain

Researchers may have found a key reason why stress and weight gain are so closely linked. A recent study suggests that food cravings play a major role in connecting psychological distress to higher body weight.

About the study

The study, published in Frontiers in Nutrition, involved 252 adults between the ages of 19 and 65. Participants completed two questionnaires. One measured levels of depression, anxiety, and stress. The other measured their tendency to experience food cravings. Researchers also recorded each participant’s body mass index, or BMI.

The results showed that depression, anxiety, and stress were all linked to higher food cravings and higher BMI. But the more telling finding was what happened when researchers looked more closely at how those relationships worked.

Food cravings helped explain a meaningful portion of the connection between psychological distress and body weight. Specifically, cravings accounted for about 19% of the link between each type of distress and BMI. That means roughly one-fifth of the reason stressed and anxious people tend to weigh more appears to run through cravings for highly palatable foods, not just through direct changes in metabolism or overall calorie intake.

Why stress makes you crave certain foods

When you are under chronic stress, your body activates its stress response system. This triggers a surge in cortisol, the body’s primary stress hormone. According to the study, elevated cortisol stimulates the brain’s reward system in a way that drives what researchers call “hedonic eating.” This is eating for pleasure and emotional relief rather than because you are actually hungry.

Stress-driven eating is about feeling better. The foods that best activate the brain’s reward circuitry tend to be energy-dense: chips, cookies, fast food, and anything rich in fat and refined carbohydrates. The study also notes that stress hormones have been linked in prior research to increased consumption of high-energy, fatty, and sugary foods. Stress does not just make you want to eat more; it steers you toward energy-dense options specifically.

The craving-weight connection

Not all cravings carry the same risk. The study found that participants following a carbohydrate-rich or fat-rich diet had significantly stronger food cravings compared to those following plant-based or protein-rich dietary patterns. This suggests that the type of craving matters as much as the craving itself.

When cravings for highly processed, palatable foods are frequent and go unaddressed at their root, they can gradually shift eating patterns in ways that contribute to weight gain over time. This is a cycle that willpower alone is poorly equipped to break. This dynamic may be especially relevant for people managing cravings after age 50, when hormonal shifts can amplify stress-driven hunger signals.

Addressing stress-driven cravings

Stress-driven cravings are a sign, not a character flaw. Approaches like therapy, mindfulness-based stress reduction, and other evidence-based stress management practices may help reduce the frequency and intensity of stress-driven cravings over time.

A single craving for something sweet is not cause for concern. But repeated, intense cravings for highly processed, carb- or fat-rich foods, especially during periods of high stress or low mood, may indicate emotional distress rather than physical hunger.

Sustainable weight management may require a broader approach that includes mental health support alongside nutrition and movement. If you have struggled to stick to healthy eating during stressful periods, then leaning on mental health support can be helpful.

The takeaway

Emotional health and eating behavior are more deeply connected than the “eat less, move more” model accounts for. This research adds to a growing body of evidence suggesting that stress, anxiety, and depression may shape weight not just through behavior, but through the brain’s reward system. It is worth noting that this was a cross-sectional study with self-reported data, and the sample was predominantly female, so the findings may not apply equally across all populations.

Sobre o autor: César Walsh

Economista e financeiro formado pela USP, César Walsh trilhou uma carreira global, escalando o mundo dos bancos e mergulhando nas finanças internacionais na Alemanha. Atualmente, usa sua expertise para revitalizar empresas em crise no Brasil e compartilha insights no (nome do site). Constantemente aprimorando-se através da escrita.

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